“Nobody reads advertising. People read what interests them and sometimes it’s an ad.” ~ Howard Gossage
It sounds like some sort of backwards place from another dimension. That’s because we’re all used to advertising interupting our lives. We have to deal with TV commercials in the middle of our favorite shows, radio spots when we just want some music in the car, pre-rolls before the online video we want to watch and banner ads that clutter up the web.
The good news is…things are changing for the better. And for your Northeast Wisconsin-based business, it starts with WhooNEW.
The easiest way to describe what we do is sponsored content – a unique form of content marketing. It’s sometimes referred to as an advertorial. What it really means is that we create unique articles, videos, graphics and photo galleries that help build your business.
A TV commercial is broadcast to thousands of people. Sounds great, right? Except for the fact that if it annoys people who aren’t interested, you could actually be harming your image.
You can use online advertising to target a specific audience. Pretty cool, right? The only problem is the average click-through rates on banner ads is 0.08 percent. That means less than one out of every 1,000 people will click on your ad. (And let’s be honest, how many times have you clicked on banner ad?)
We Know You Can Do Better, and We Know How You Can Do It!
Let the creative team from WhooNEW develop a plan to build engaging content that drives customers from Green Bay and the Fox Cities to your website and through your door.
Here are just a few ways it could work:
1. The Profile Piece
You get an interesting feature story explaining your personal vision for your business and the benefits to our audience.
2. The How-To Article
You get an eye-opening article that helps answer or solve a prospect’s problem establishing your business as a trusted authority.
3. The Featured Video
You get a sweet video showcasing your business by displaying expertise, providing helpful advice or telling a compelling story.
Contact us at WhooNEW today and let’s create a strategy using the power of sponsored content.
Email Us to Get the Ball Rolling
Image courtesy of stock images / FreeDigitalPhotos.net